Google Ads and other pay-per-click (PPC) campaigns put your business in front of people who are actively searching for what you sell. You pay when someone clicks, so the priority is to reach the right searches, send them to a page that converts, and stop spending on clicks that don’t lead anywhere.
What our Google Ads service includes
- Account and conversion tracking setup: so calls, form submissions and purchases are recorded correctly before any budget is spent.
- Keyword research and match types: high-intent searches, plus negative keywords to avoid irrelevant clicks.
- Campaign structure: Search campaigns first, with Performance Max, Display or YouTube only where they fit the goal.
- Ad copy and assets: headlines, descriptions, sitelinks, call and location assets.
- Landing page review: recommendations so the page matches the ad and makes enquiring easy.
- Ongoing optimisation: search term reviews, bids, budgets, ad testing and monthly reporting on cost per enquiry.
Who it is for
Businesses that need enquiries soon, are launching a new service, or want to test demand before investing in SEO. It works best when the product or service has a clear price point and you can follow up with leads quickly.
How we approach PPC
- Define the goal and a test budget: what a lead is worth to you and what you can comfortably spend while learning.
- Set up tracking: without it, optimisation is guesswork.
- Launch focused campaigns: a small number of tightly themed ad groups.
- Review search terms weekly at first: add negatives and shift budget toward what produces enquiries.
- Report and scale carefully: increase budget only on campaigns that are working.
About budgets and results
Your advertising spend is paid directly to Google and is separate from management fees. Costs per click and per lead vary widely by industry, location and competition. We will give you an honest view of what a test budget can tell you, but we cannot guarantee a number of leads or sales.
Frequently asked questions
How much should I spend on Google Ads?
Start with an amount you can sustain for at least a few weeks so there is enough data to learn from. We help you choose a sensible test budget based on your goal and typical click costs in your sector.
Do you also manage Meta (Facebook and Instagram) ads?
Yes. Meta ads suit awareness and visual products, while Google Search ads suit people who are already searching. Many businesses use both for different jobs.
Who owns the ad account?
You should. We recommend the account is created in your name and we are given access, so you keep the data and history.