Digital Marketing Strategy

A digital marketing strategy turns “we should be doing more online” into a clear plan: what you want to achieve, who you are trying to reach, which channels to use, how much to spend on each, and how you will know whether it is working. It is the best starting point if you are unsure where to begin, or if you are already spending on marketing without a clear picture of what it returns.

What the strategy covers

• Goals: one or two business outcomes, such as more enquiries, online sales or local visibility, with measurable targets you agree on.
• Audience: who your customers are, what problems they have and where they look for solutions.
• Current position: a review of your website, search visibility, social profiles, ads and competitors.
• Channel mix: which channels to use first (for example website + Local SEO + Google Ads) and which to add later.
• Budget split: how to divide your monthly budget between foundations (website, tracking, content) and growth (ads, promotion).
• 90-day action plan: specific tasks, owners and dates.
• Measurement plan: the few numbers to track each month and where to find them.

Who it is for

Startups planning their launch, small businesses that have tried a few channels without a plan, and growing brands that want their marketing activity to work together.

How we build the strategy

1. Discovery call and questionnaire: your business, offer, margins, customers and constraints.
2. Research and audit: your digital presence and that of a few competitors.
3. Draft plan: shared with you for discussion.
4. Final plan and walkthrough: you can carry it out yourself, with your team, or with us.

Related reading

Our blog has practical guides on building a digital marketing strategy for a small business and creating a digital marketing budget.

Frequently asked questions